Peek In
Awareness Campaign
For Tackling Gender Based Violence
Created In Response to a brief written by
Edinburgh Napier Law School
Parents lack time and ability to filter all internet content; even YouTube shorts contain misogynistic material.
Idea
Give busy parents a look into how their children experience and learn online misogyny.
They can’t watch them all the time, but maybe they can peek into their situations.
Problem
Online influencers are fueling rising misogyny among school children, with children as young as 11 displaying misogynistic attitudes.
Insight
Peephole Dioramas
An activation in community and shopping centers, inviting parents to peer into their children's online lives, sparking conversations about the limited insight into online influencers and experiences, and depicting various aspects of online misogyny and its effects on youth.
Each scene depicts a different aspects of online misogyny and children.
where it comes from,
how it spreads,
and the harm it can cause.
Bright inviting exterior creates the assumption that everything is ok
Peeking into the interior, shows their inability to influence the isolating and grim reality.
Peek In Digital Campaign : Using Instagram to target millennial parents.
Utilising Instagram's square-style posts makes the subjects feel small, isolated, and distant.
Parents reveal the full scene by scrolling through the album, with the last image encouraging dialogue and boosting social media engagement.
Reels are used to intrigue and encourage engagement